New messages from Telecom Egypt have appeared on the billboards during the weekend to show the support for Egypt’s National Team as their official sponsor. Just in time for tonight’s game versus Congo – during which we will probably confirm our virtual qualification for 2018 FIFA World Cup Russia –, the ads have just been released to raise awareness about the official sponsorship of Telecom Egypt and encourage the National Team. Using Double-decker poles in a few selected locations, the initiative combines images of the team in full with “we” branding ads. The ad copy reads “the first integrated communication operator” and informs viewers that TE is an official sponsor.
