With Mother’s Day approaching, non-profit organization Misr El Kheir has launched an outdoor campaign encouraging people to donate to indebted mothers.
The campaign features a mother hugging her child, with ad copy that calls to action “with your donation, 1000 indebted mothers will return home to their kids before Mother’s Day”.
Launched during the first week of March, the campaign uses uni-poles, gates and billboards in various locations across Greater Cairo.
Brand: Misr El Kheir
OOH Size: Billboard | Gate | Uni-Pole
Region: North Africa
Tags: Social Initiative | Mother's Day Campaign
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.