Egyptian developer Master Group has recently strategized their presence on the roads to announce “Valley”, a new phase of their flagship project The City that they presented last weekend at Next Move Exhibition.
With a variety of images that represent the lifestyle and lavish greenery in the residential development, the developer invites audiences to visit their booth with the message “Waiting with pleasure your next in Next Home Exhibition”.
Strategic media planning with serial combinations enhance the visibility of the campaign, which was launched after mid-October just in time for the event.
Industry: Real Estate
Brand: The City Valley
Advertiser: Master Group
OOH Size: Double-decker Pole | Large uni-pole | Mega Sign | Serial | X-Large uni-pole
Region: North Africa
Tags: New Administrative Capital | Next Move
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