ON TV is out on the billboards again with an OOH campaign to announce the latest TV shows and programs for their entertainment channel ON E. Keeping their last’s years backgrounds in a revamped style, ON E presents TV show “On Set” with TV presenter Sherine Hamdy, as well as “أنت تقدر” with Shaimaa Hamdy, and the TV program “كل يوم” presented by Wael Elebrashy and Khulood Zahraan. The campaign also includes George Kordahi and his TV program “الأبواب المغلقة”, Chef Alaa Elsherbiny “أحلى أكلة” and celebrities Heidy Karam, Nihal Anbar, Nada Rahmy, and Sherihan Abu Al Hasan. The campaign is wide in reach and size and uses double-decker poles, uni-poles, billboards, and mega signs on the main roads of Greater Cairo.
