Barça’stop scorer Leo Messi is visiting Egypt! The new OOH campaign from EG Bank announces the visit of  Argentinian football players all over the streets of Cairo and Giza, on bridges and major roads too.

As one of the main sponsors to the international campaign “TourN’Cure”, EG Bank portrays Messi as the ambassador for the fight against Hepatitis C. In their approach towards a  world free of Hepatitis C, Barcelona’s player will visit Egypt and inspire hope in the many Egyptians that suffer from Hepatitis C.

The  OOH campaign can be spotted on every busy road and street and its massive size guarantees the maximum attention to such an important cause.

Looking forward to welcoming Messi soon!

EG Bank sponsors Messi’s campaign against Hepatitis C-00
EG Bank sponsors Messi’s campaign against Hepatitis C-00

Campaign Credits

Industry: Banking

Brand: Tour n Cure

Advertiser: EG Bank

OOH Size: Uni-Pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Lionel Messi

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