A teaser campaign for the movie “El Erd Beyetkalem” in Egyptian slang or “The Monkey is Talking” in English, the latest release from NEW Century Production and MAQAM-Saif Oraby, is furnishing our roads with nice funny and a suspicious OOH ad message! The ad message was probably quite shocking for the audience as they are not used to having such teaser campaigns with cartoon graphics for movies. The minimal artwork on the white background helps anyone to read the message fast, and it stands-out well among other OOH ads around. A medium-size campaign that can be spotted in the streets and roads of Giza and Cairo.