Egyptian developer and business tycoon Orascom has brought back to the roads of Greater Cairo their flagship vacation project Makadi Heights with a new colorful outdoor campaign.

 The ads display different visuals, moving away from the previous  campaign that used real-life photos to a more creative style that  showcases the home units over hand-drawn backgrounds. The slogan offers  viewers “Your Red Sea vacation home for all seasons”, with additional ad  copy that informs about payment conditions and the developer’s contact  details.

Launched at the beginning of October, the campaign spreads  across several districts of Greater Cairo with large format OOH types,  such as uni-poles, mega signs and double-decker poles.

Makadi Heights reappears on the billboards full of color-00Makadi Heights reappears on the billboards full of color-01
Makadi Heights reappears on the billboards full of color-00Makadi Heights reappears on the billboards full of color-01

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