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Leading furniture tradeshow Le Marché has launched a new outdoor campaign to announce its 41st edition on the roads of Greater Cairo – this time running solo without previous event partner La Casa.

 With colorful ads and images of varied décor and furniture items under  their usual branded elements, the Out-Of-Home initiative informs viewers  of the dates and location of the bi-annual event, as well as the new  features of this edition.

The campaign was released during the first  week of October and can be seen on uni-poles, mega signs, double-decker  poles, and billboards on the highest-trafficked roads of Greater Cairo.

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