Leading furniture tradeshow Le Marché has launched a new outdoor campaign to announce its 41st edition on the roads of Greater Cairo – this time running solo without previous event partner La Casa.
With colorful ads and images of varied décor and furniture items under their usual branded elements, the Out-Of-Home initiative informs viewers of the dates and location of the bi-annual event, as well as the new features of this edition.
The campaign was released during the first week of October and can be seen on uni-poles, mega signs, double-decker poles, and billboards on the highest-trafficked roads of Greater Cairo.
Industry: Events & Exhibitions | Furniture & Interiors
Brand: Le Marché
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Tarek Nour Communications (TNC)
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