Leading furniture tradeshow Le Marché has launched a new outdoor campaign to announce its 41st edition on the roads of Greater Cairo – this time running solo without previous event partner La Casa. With colorful ads and images of varied décor and furniture items under their usual branded elements, the Out-Of-Home initiative informs viewers of the dates and location of the bi-annual event, as well as the new features of this edition. The campaign was released during the first week of October and can be seen on uni-poles, mega signs, double-decker poles, and billboards on the highest-trafficked roads of Greater Cairo.
