Furniture mall Betna has hit the roads of Greater Cairo  with a new Out-Of-Home campaign to raise awareness about its new store  at Concord Mall in New Cairo.

Elegant designs and colorful patterns  present modern furniture and inform viewers of the opening of the  brand’s new store with the slogan “in a whole new color”.

The  campaign is limited in reach and variety of OOH types, using mostly  billboards and lightboxes on selected locations across Greater Cairo.

Betna opens branch in New Cairo-00
Betna opens branch in New Cairo-00

Campaign Credits

Industry: Furniture & Interiors

Brand: Betna

OOH Size: Billboard | Gate | Lightbox | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: New Cairo | Smart Furniture

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