Al Borg launches Scan division with OOH campaign

Egyptian laboratory franchise Al Borg has launched an outdoor campaign to present their new division “Al Borg Scan”.

 Over blue monochromatic backgrounds and white and yellow branding elements, the ads announce the first branch of Al Borg Scan in  Mohandeseen with ad copy that promises “without excuses and without waiting”.

The OOH campaign was launched at the beginning of October and uses billboards, lightboxes and uni-poles on selected locations across Greater Cairo.