Al Borg launches Scan division with OOH campaign

Egyptian laboratory franchise Al Borg has launched an outdoor campaign to present their new division “Al Borg Scan”.

 Over blue monochromatic backgrounds and white and yellow branding  elements, the ads announce the first branch of Al Borg Scan in  Mohandeseen with ad copy that promises “without excuses and without  waiting”.

The OOH campaign was launched at the beginning of October  and uses billboards, lightboxes and uni-poles on selected locations  across Greater Cairo.