TV network Sada El Balad has released a new outdoor campaign to present their upcoming shows for the Fall/Winter season. With ads that present each show individually with their leading stars – such as Laila Ezz El-Arab, Ahmed Mousa and Zakaria Nasef, among others, the campaign promotes series, talk shows, sports, and news programs over branded backgrounds. The campaign began at the start of October and can be seen across Greater Cairo using large-format OOH types like double-decker poles, mega signs, billboards, and uni-poles.
