Amid rumors of an upcoming IPO, Egyptian developer IWAN is back on the roads of Greater Cairo to announce the launch of a new project with a teaser outdoor campaign.

 Under what it seems to be an “X” letter (maybe “x” for “xcellence”?) as  the name of the upcoming project, the campaign conceptualizes nature  and human development with an elegant choice of colors and the slogan  “Where all roads lead to”.

The campaign started at the beginning of  October and uses a variety of large-format OOH types, such as mega  signs, double-decker poles and uni-poles, along gates and serial  combinations for enhanced visibility.

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