Toyota Egypt has launched a new OOH campaign to announce the arrival of their luxury subsidiary brand Lexus in the Egyptian market. The ads display a balanced combination of 4×4, salon and sports cars in different colors and over varied backdrops, with images that present the latest models with their individual slogans, such as “A different kind of meditation” for the LX 570, or “Born to pioneer” for the LS 500. Launched during the first week of October, the campaign can be seen on uni-poles, mega signs and double-decker poles on the main roads of Greater Cairo.
