Egyptian fashion conglomerate Arafa Holding has launched a new Out-Of-Home campaign to present the Fall/Winter collection of their leading menswear brand Concrete.

 Continuing with their previous slogan of “Shop like #concreteicons at your nearest store”, the ads showcase the four brand ambassadors that the brand has been deploying since 2017 – Ramy  Ashour, Asser Yassin, Ahmed Hatem, and Aly Mazhar, each of them representing varied styles of clothing from casual to formal.

 The campaign started during the first week of October and uses uni-poles, double-decker poles, mega signs, and gates on the main roads of Greater Cairo.

Concrete presents Fall/Winter collection with OOH-00Concrete presents Fall/Winter collection with OOH-01
Concrete presents Fall/Winter collection with OOH-00Concrete presents Fall/Winter collection with OOH-01

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