Housing & Development Bank has launched a new OOH campaign to present their mobile app and its many features with colorful visuals. Focusing on the concept of “at the click of a button”, the ads present the mobile app and its main uses for customers who wish to keep control of their money, buy things online or pay bills through Fawry mobile service. The campaign started at the beginning of October and uses uni-poles, billboards, double-decker poles, and mega signs across Greater Cairo.
