Just one month after their branding initiative, Egyptian developer Misr Italia has announced the launch of new residential project Vinci in the New Capital.

 Using the Italian verb for “Win”, which reminds us of Julius Caesar’s  famous phrase “Veni. Vidi. Vinci”, the ads inform viewers that the  project will be located in the diplomatic area of the New Administrative  Capital of Egypt and will offer “fully finished villas and apartments”  with “luxury boutique living”.

The campaign was released for the start of October and uses a variety of OOH types and sizes across the Greater Cairo.

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