Egyptian developer Eastern Constructions has renewed their OOH strategy for Genova compound with new visuals and upgraded ad copy.

 Turning to new colors and designs, the renovated ad copy informs viewers of the payment conditions and adds the “Fully finished” feature, following the new trend among Egyptian developers.

The campaign upgrade was released during the second half of September and can be seen on previous strategic locations chosen by the brand.

Genova upgrades outdoor strategy-00Genova upgrades outdoor strategy-01
Genova upgrades outdoor strategy-00Genova upgrades outdoor strategy-01

Campaign Credits

Industry: Real Estate

Brand: Genova

Advertiser: EASTERN Constructions

OOH Size: Billboard | Serial | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Campaign Upgrade | Sheikh Zayed City

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