Egyptian developer Eastern Constructions has renewed their OOH strategy for Genova compound with new visuals and upgraded ad copy.

 Turning to new colors and designs, the renovated ad copy informs  viewers of the payment conditions and adds the “Fully finished” feature,  following the new trend among Egyptian developers.

The campaign  upgrade was released during the second half of September and can be seen  on previous strategic locations chosen by the brand.

Genova upgrades outdoor strategy-00Genova upgrades outdoor strategy-01
Genova upgrades outdoor strategy-00Genova upgrades outdoor strategy-01

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