MBC returns to the OOH scene with new look

MBC Masr is back on the billboards of Greater Cairo with a new outdoor campaign to promote the upcoming shows for the Fall season.

 The campaign displays a new visual look, with simpler and more elegant  designs for the backgrounds of the ads. Each program is advertised  individually, with the stars of the talk shows, comedies and series –  like Sharif Amer, Amr Adib, and Sameh Hussain and Ashraf Abdel Baqi, along with ad copy that informs the audience of viewing times.

 Starting during the second half of September, the campaign can be seen  on the major roads of Greater Cairo with large and x-large uni-poles, as  well as gate and serial combinations.