Delta real estate developer Style Home has hit the roads of Greater Cairo with a new OOH campaign to present their latest residential project The Icon in New Cairo. The ads present the home units and green areas from different views, with ad copy that informs of the project’s name and location. The partitioned backgrounds serve as a branding display for the company, as well as the slogan “Building icons”. The campaign was released for the second half of September and uses uni-poles, double-decker poles and mega signs on selected locations of Greater Cairo.
