Vodafone Egypt has brought back the Genie to announce a new cross-promotion with Egyptian mobile phone manufacturer SICO.

 With very straightforward visuals, the ads showcase the genie up front  holding the latest model SICO Plus 3, and the ad copy informs viewers  that “SICO is the cheapest 4G smartphone in Egypt”, along with the price  and the mobile internet rewards when buying the model through Vodafone.

 The campaign started after mid-September and can be seen on billboards,  uni-poles, mega signs, and double-decker poles on various locations  across Greater Cairo.

The Genie returns to Vodafone with SICO offer-00The Genie returns to Vodafone with SICO offer-01
The Genie returns to Vodafone with SICO offer-00The Genie returns to Vodafone with SICO offer-01

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