Following the recent OOH campaign that announced the launch of new phase ALCOR, mega project Al Burouj from Capital Group Properties has upgraded the campaign to present the first home units of the new development.
The new visuals include images of low-rise residential buildings, with ad copy that offers viewers “Fully finished duplexes” surrounded by elegant greenery.
The campaign upgrade started during the third week of September and uses a wide variety of OOH types of large formats, such as double-decker poles, uni-poles and gate combinations on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: AL BUROUJ
Advertiser: CGP (Capital Group Properties)
OOH Size: Double-decker Pole | Gate | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | New Cairo | Product Launch
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