Following the strategic relocation just after summer, real estate developer ARCO has upgraded the messages for the ongoing OOH campaign of CityStars Al Sahel.

The new upgrade takes their storytelling campaign to the next level and relies on their brand ambassador Neymar Jr, with a new message that addresses the audience with “He chose CityStars Al Sahel, will you?”.

 The campaign spreads across the Greater Cairo with their usual variety  of OOH types of large format and strategic serial combinations that  increase visibility.

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