A new outdoor campaign was launched at the beginning of October to announce the première of Amr Salama’s latest movie Sheikh Jackson. Starring Ahmed El Fishawy, Maged El Kedwany, and Amina Khalil, Amr Salama’s new movie promises to captivate the public. Since its final cut, the movie started travelling the world, first a few screenings at the Official Selection of the TIFF (Toronto International Film Festival), then a European première at the BFI London Film Festival, and now the film is on its way to Hollywood as the selected candidate to represent Egypt for Best Foreign Language Film at the Academy Awards. The outdoor campaign was released during the first week of October and uses a variety of OOH types and sizes, such as Large and X-Large uni-poles, Chassis, T-poles, and Flags in several districts across the Greater Cairo.
