Just a month after the announcement of the project, developer El Shahawi Group has started to upgrade the ongoing outdoor with new messages and extended the reach to additional locations across the city.

 Building upon the Hawaiian theme, the new ads display plenty of palm trees and water, with the new slogan “It’s under the water”. New locations across the city keep the strategic combinations of OOH types and sizes, including uni-poles, double-decker poles, mega signs,  billboards, and gate combinations.

New beach project Pali upgrades and extends OOH campaign-00New beach project Pali upgrades and extends OOH campaign-01
New beach project Pali upgrades and extends OOH campaign-00New beach project Pali upgrades and extends OOH campaign-01

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