Just a month after the announcement of the project, developer El Shahawi Group has started to upgrade the ongoing outdoor with new messages and extended the reach to additional locations across the city.

 Building up on the Hawaiian theme, the new ads display plenty of palm  trees and water, with the new slogan “It’s under the water”. New  locations across the city keep the strategic combonations of OOH types  and sizes, including uni-poles, double-decker poles, mega signs,  billboards, and gate combinations.

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