Real estate developer Life Park is back on the billboards of Greater Cairo with an upgraded version of their outdoor campaign for residential and commercial project in Sheikh Zayed City. With Egyptian top artist Mohamed Mounir as their recently-appointed brand ambassador, the developer has launched Phase II of both, the residential compound and the commercial mall, inviting viewers to invest with renewed payment conditions. The campaign was launched during the first week of October and uses uni-poles, Double-decker poles, mega-signs, T-poles, and Gates on the highest trafficked roads of Greater Cairo, with some die-cuts in selected locations and Serials that increase visibility.
