INSITE OOH Media Platform

Schweppes brings its new Blueberry Mojito flavour to Cairo’s outdoor advertising landscape, combining appearances by brand ambassadors Ahmed and Karim Fahmy with special 3D production that gives the purple can an outsized roadside presence. The campaign connects a familiar brand and familiar faces with a new flavour, using outdoor visibility to encourage discovery and trial.

Following the brand’s May 2026 campaign, the rollout continues Schweppes’ association with the Fahmy brothers while giving Blueberry Mojito its own identity. Purple packaging, blueberry imagery and citrus-and-mint cues introduce the flavour, supported by the recognisable yellow Schweppes branding.

Ahmed and Karim Fahmy Bring Familiarity to the Launch

Brand ambassadors Ahmed and Karim Fahmy appear together in a relaxed indoor setting, each holding the new beverage. Their shared scene places Blueberry Mojito within an everyday social occasion, giving audiences a sense of when they might enjoy it.

The ambassador execution balances that lifestyle appeal with a dedicated product panel. The purple can and Arabic flavour messaging remain clearly visible beside the brothers, keeping the launch central to the billboard’s message. Their presence provides continuity with Schweppes’ earlier advertising, while the new packaging gives returning audiences something different to notice.

For the brand, this combination connects recognition with discovery. The ambassadors sustain a familiar relationship with consumers, and the product display directs that familiarity towards the latest addition to the range.

Special 3D Production Takes the Can Beyond the Billboard

The campaign’s special 3D execution makes the packaging a physical feature of the roadside display. An oversized can stretches across two vertically stacked billboard panels, bridging the gap between them and projecting forward from the advertising surface. Raised fruit-and-mint elements add further depth beside it.

This treatment gives the installation a distinctive silhouette. The can connects the separate panels into a unified product display, making its scale and shape central to the outdoor idea. In a setting surrounded by competing advertisements, that departure from the standard rectangular layout provides an additional point of interest.

The production also serves a clear launch purpose: it enlarges the exact pack audiences are being introduced to. The purple body, diagonal yellow Schweppes label and Blueberry Mojito name remain the focus, linking the spectacle directly to product recognition.

A New Flavour with a Clear Invitation to Try

The Arabic messaging identifies the flavour and invites audiences to try it, while a yellow “New” marker signals the launch. Blueberry, citrus and mint imagery gives passing viewers quick cues to the drink’s flavour inspiration without requiring a lengthy explanation.

Across the ambassador billboard and special production, the purple can provides a consistent reference. Audiences encounter the beverage both as part of a social moment and as the main attraction in an enlarged installation. These complementary approaches give the campaign scope to build interest while keeping the product identifiable.

Schweppes also carries its “Expertise Since 1783” message into the creative, connecting the new flavour with the brand’s longstanding heritage. That balance gives the launch its direction: a different taste presented through an established identity, with familiar ambassadors and special 3D production helping bring it into view.

Explore this campaign’s estimated budget, placement strategy and outdoor formats through Monitoring Out-of-home (MOOH), the OOH media intelligence and analysis provider covering Cairo and Dubai.