Multiply Media Group Expands Its Inventory Network into the U.S. Through OUTFRONT’s Premium IRL Media Assets
MMG clients can now extend campaigns from the UAE, UK and Saudi Arabia into real life in the U.S. with a curated selection of landmark OUTFRONT digital locations
Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX: 2POINTZERO), today announced that it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE: OUT), one of the largest and most trusted IRL media companies in the U.S.
The pilot agreement marks the first time MMG clients can add U.S. IRL media to campaigns running across MMG’s networks in the UAE, United Kingdom and Saudi Arabia. MMG’s expanded offering comprises a curated selection of OUTFRONT’s premium digital canvases in some of the country’s most recognizable public spaces, where brands are seen at scale in the moments and environments that shape American culture.
Upon the pilot’s launch, MMG will coordinate planning, campaign delivery and reporting for its clients across markets, giving global advertisers a more consistent approach to managing multi-market campaigns.
MMG’s existing portfolio comprises more than 3,000 advertising assets across some of the most commercially important locations in the UAE, United Kingdom and Saudi Arabia.
Sal Daoud, Head of International Sales at Multiply Media Group, said: “Clients have always wanted international campaigns to be easier to plan, activate and manage. This agreement gives them a clear commercial path to selected premium U.S. opportunities, supported by MMG from initial planning through to campaign delivery and reporting.”
Edward Jacobs, SVP, Head of Asset Development at OUTFRONT, said: “Brands come to OUTFRONT for the places people remember: iconic and immersive locations and environments where culture happens in real-life. MMG's clients can now bring their brands into those moments at scale, and we look forward to supporting them during the pilot.”
The agreement is part of MMG’s broader international growth strategy, connecting its established operations across the UAE, United Kingdom and Saudi Arabia with selected premium IRL media opportunities in the United States.
About Multiply Media Group
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless and our approach is precise. We invest in high-potential media solutions, catalyse growth through innovation and create synergy across our portfolio through strategic investment and smart leadership.
Headquartered in the United Arab Emirates, with offices in the United Kingdom and the Kingdom of Saudi Arabia, MMG unites the most impactful OOH networks under one future-focused entity. Part of the 2PointZero Group, MMG is committed to delivering efficiency and long-term value. We call this “Exponential Potential,” and it is embedded in how we think, build and grow.
About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it is defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.
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