Egyptian accessories brand Tie Shop has returned to the billboards of Greater Cairo to present their new sports-wear line “Performance”.
The ads display varied images of a model wearing sports hijab with “Dri Fit” technology, while the ad copy introduces to audiences “Sports hijab for the first time in Egypt” – with English taglines for the product definition.
The campaign started at the beginning of September and uses T-Poles in selected urban areas of Greater Cairo.
Industry: Fashion wear
Brand: Tie Shop
OOH Size: T-pole
Region: North Africa
Tags: Egyptian Brand | Market Leader | Product Launch | Sports wear
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