Egyptian accessories brand Tie Shop has returned to the billboards of Greater Cairo to present their new sports-wear line “Performance”.

 The ads display varied images of a model wearing sports hijab with “Dri  Fit” technology, while the ad copy introduces to audiences “Sports hijab for the first time in Egypt” – with English taglines for the product definition.

The campaign started at the beginning of September and uses T-Poles in selected urban areas of Greater Cairo.

Tie Shop presents sports hijab with new OOH-00
Tie Shop presents sports hijab with new OOH-00

Campaign Credits

Industry: Fashion wear

Brand: Tie Shop

OOH Size: T-pole

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Country: Egypt

Region: North Africa

Tags: Egyptian Brand | Market Leader | Product Launch | Sports wear

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