INSITE OOH Media Platform

CIB and Share Rewards bring more rewarding shopping to Cairo’s billboards with a campaign starring Egyptian actress and brand ambassador Magda Zaki. Spotlighting the CIB SHARE Visa Signature credit card, the outdoor rollout pairs her familiar presence with a prominent 8% rewards message, connecting banking with shopping, dining and entertainment.

The proposition gives prospective cardholders a clear reason to explore the offering. According to CIB, the Signature card earns 8% back as SHARE points on eligible spending within Majid Al Futtaim’s participating destinations, subject to applicable limits and terms. The reward is issued as points for redemption within the SHARE programme.

Magda Zaki Brings a Familiar Face to Everyday Rewards

Magda Zaki takes a central role in the campaign, appearing in settings associated with the card’s shopping and leisure benefits. Her presence gives the financial product a human point of connection, introducing the offering through experiences audiences can relate to.

Seated on an oversized CIB SHARE Visa Signature card, Zaki becomes part of a playful visual idea that connects the product with the places it serves. In the mall execution, she wears a mustard-yellow blazer against a backdrop of shopfronts and glass railings. Other executions extend the concept to different leisure settings, including Ski Egypt.

The changing surroundings give the campaign variety, while Zaki and the oversized card provide continuity. Across the rollout, her role keeps the message anchored in the customer experience: using the card during familiar shopping trips and days out.

Everyday Spending Meets Familiar Destinations

Mall of Egypt, City Centre, Carrefour, VOX Cinemas, Magic Planet and Ski Egypt appear across the creative, giving the rewards proposition a recognisable context.

For audiences encountering the billboards, these names make the offer tangible. A supermarket visit, a shopping trip or a cinema outing becomes a relevant occasion for considering the card. Paired with Zaki’s appearances in these environments, the destination references connect the banking message with everyday routines.

The partnership between CIB, SHARE and Visa remains visible through the branding along the lower edge. Together with the destination logos, it identifies the organisations behind the offering and the settings associated with its use.

The 8% Message Leads the Roadside Encounter

Bright pink Arabic lettering carries the main proposition across the billboard, with the 8% figure receiving particular emphasis. The headline sits alongside Zaki and the enlarged card, bringing the ambassador, product and benefit into the same composition.

The oversized card serves a practical outdoor purpose, making a small banking product prominent at billboard scale. Its placement beneath Zaki gives it an active role in the scene, maintaining a clear connection between the celebrity appearance and the advertised offering.

The conversational Arabic presents rewards in the language of getting something back from spending. A prompt to apply for the CIB SHARE Visa card adds a next step for audiences interested in exploring the benefits.

Connecting Outdoor Visibility With Product Interest

The Cairo campaign uses Magda Zaki’s presence and familiar retail destinations to make its rewards proposition approachable. The combination gives audiences several ways into the message: a recognisable actress, a place they visit and a clearly displayed percentage.

Outdoor advertising introduces that proposition during everyday journeys. The application process then provides space to explore eligibility, spending limits and the benefits of each card tier, giving prospective customers the detail behind the billboard’s headline.

CIB and SHARE keep the campaign focused on the relationship between spending and rewards, with Zaki guiding the visual story across shopping and leisure settings. Her role brings personality to the rollout while keeping the card and its benefits central.

Beyond the campaign, CIB states that cardholders can redeem SHARE points through the SHARE app at more than 800 stores and participating destinations, with every 10 points worth one Egyptian pound.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai, to learn more about this campaign.