Renault Koleos Takes the Spotlight in Dubai New OOH Campaign
Renault puts the Koleos in the spotlight on Dubai’s roads with a large-format outdoor advertising campaign combining SUV performance with added ownership value. Appearing during the fourth week of September 2026, the hoarding introduces the model through prominent vehicle imagery, a clear “235 HP” message and a package of complimentary benefits.
The appearance follows Renault’s October 2024 outdoor campaign for the Arkana, bringing another model from the brand’s SUV offering into Dubai’s roadside conversation. This time, the Koleos takes the lead, giving prospective buyers a concise introduction to its performance and the incentives accompanying the advertised offer.
Performance Leads the Roadside Message
The Koleos name and its 235-horsepower figure give the campaign an immediate product focus. For audiences encountering the hoarding during their daily journeys, these details establish both the vehicle’s identity and a reason to explore it further.
Placing a specific performance figure beside the model name gives the advertisement substance beyond its vehicle photography. It creates a memorable reference for motorists who may later research the SUV, compare options or visit a Renault showroom.
The wide roadside placement supports that introduction at scale. Two views of the Koleos showcase its exterior, with Renault’s diamond emblem positioned centrally to connect the presentation. English and Arabic messaging bring the model to Dubai’s multilingual audience, keeping the vehicle and its performance credentials consistent across both sides.
Added Value Beyond the Vehicle
The campaign also addresses the practical side of purchasing a car. The advertised package includes three years of complimentary service, complimentary insurance, and complimentary ceramic coating and tinting, bringing ownership considerations into the same execution.
These benefits give prospective buyers additional details to consider alongside the SUV’s appearance and power. Service and insurance relate directly to ownership expenses, while ceramic coating and tinting add further value to the package presented on the hoarding.
The creative states that the offer was valid until September 30, 2026, subject to terms and conditions. Its appearance in the fourth week of September therefore placed the promotion outdoors during the closing days of the advertised period, giving the campaign a timely commercial message.
For audiences already considering an SUV, the combination offers a useful starting point for a showroom enquiry: a named model, a performance figure and a clearly outlined benefits package.
Bringing the Koleos Into Everyday View
Dubai’s roads provide a relevant setting for Renault to introduce the Koleos to people already moving through the city by car. The hoarding brings the SUV into their everyday surroundings, creating an opportunity for discovery before an active search or dealership visit.
The dark backdrop and illuminated vehicle imagery keep attention on the model, while the large lettering helps the core message stand apart from the supporting offer details. The presentation gives each element a distinct role, from identifying the Koleos to encouraging further consideration.
Through this outdoor appearance, Renault connects product awareness with a practical purchase proposition. The campaign gives the Koleos a visible place in Dubai’s automotive advertising landscape while offering interested audiences specific details to investigate.
Behind the headline figure, Renault’s Dubai website specifies that the Koleos offers up to 235 hp from a 2.0-litre, four-cylinder turbo petrol engine, with 350 Nm of torque and an eight-speed automatic transmission in the 4x4 version.
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