Trendyol Scores Big on Dubai’s OOH Scene With Manchester City Partnership Campaign
Dubai’s outdoor advertising landscape welcomes Manchester City star power as Trendyol takes to roadside hoardings with “Score Big on Trends.” Launched in the fourth week of September, the campaign connects football, fashion and online shopping, bringing the marketplace’s partnership with the club into the daily journeys of Dubai’s commuters.
The expansive execution gives Trendyol a prominent physical presence beyond its digital storefront. Manchester City players lead the campaign, introducing the shopping platform through faces familiar to football followers across the UAE.
From Celebrity Style to Football Appeal
Following its previous OOH campaign featuring Mila Al Zahrani, Trendyol continues to build its fashion wear presence through recognisable personalities. This appearance brings Erling Haaland, Omar Marmoush, Rayan Cherki, and Ruben Dias to the roadside, extending the brand’s celebrity appeal into football.
The hoarding identifies Trendyol as Manchester City’s Official Online Marketplace Partner. Displaying that relationship in a public setting gives the collaboration visibility beyond matchday coverage and social media, introducing it to audiences travelling through the city.
For Trendyol, the players offer a familiar introduction to a broader shopping proposition. Their presence invites football fans to discover the marketplace while keeping the campaign accessible to passing audiences through a short headline and prominent branding.
A Shopping Message Built for the Road
“Score Big on Trends” connects the language of football with the pleasure of discovering a new look. The phrase gives the partnership a shopping context, linking the players’ sporting identity to Trendyol’s fashion appeal without requiring a detailed product explanation.
The accompanying Arabic message draws on the appeal of trendsetters, bringing another entry point to the same proposition. Together, the English and Arabic executions make the campaign relevant to Dubai’s multilingual audience while maintaining a consistent brand presence across the hoarding.
Manchester City’s sky-blue shirts and Trendyol’s orange identity support that recognition. The players attract attention, while the large Trendyol wordmark keeps the marketplace at the centre of the message. A coordinated group presentation brings the footballers into a setting that comfortably connects sport with personal style.
Roadside Scale Supports Brand Discovery
The wide hoarding gives Trendyol space to present its message across connected sections. Branding, player imagery and bilingual copy appear along the structure, providing several opportunities for recognition as motorists approach and pass the site.
That arrangement suits an awareness campaign built around a straightforward association. Viewers can identify Trendyol and Manchester City from individual sections, without needing to absorb every detail across the full display.
For an e-commerce platform, outdoor advertising also creates familiarity outside moments of active shopping. A roadside encounter can introduce the brand before someone searches for clothing, explores an app or considers their next purchase. Here, the football partnership gives that introduction a recognisable cultural reference.
The Dubai rollout places Trendyol within everyday public view, using football’s appeal to encourage curiosity about its shopping offer. Its role is clear: establish the marketplace’s name, make the partnership visible and create an invitation to explore trends online.
Trendyol’s connection to football extends beyond Manchester City. The company has supported Türkiye’s national football teams and domestic leagues and was an Official Partner of UEFA Euro 2024, giving this Dubai campaign a place within its wider involvement in the sport.
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