INSITE OOH Media Platform

Splash takes everyday fashion onto the UAE’s roads with an outdoor advertising campaign combining editorial imagery and a television-inspired installation. Launched in the third week of September across unipoles and hoarding billboards, the rollout gives the retailer a platform to connect wardrobe inspiration with daily journeys.

The campaign brings menswear and womenswear into focus, presenting looks that feel relevant to everyday plans while retaining the polish of a fashion shoot. Its Arabic message, translated as “Looks that keep up with your day,” gives that positioning a purpose: style designed to move through different moments with the wearer.

A Television-Inspired Billboard Draws Attention

The campaign’s most distinctive execution frames the advertisement as a vintage television, complete with speaker detailing and a rotary channel dial. That recognisable shape gives passing audiences a reason to notice the placement before taking in the clothing and brand message.

The installation makes the outdoor format part of the communication. Its television reference provides a familiar setting for fashion, giving Splash a memorable roadside presence that extends beyond the photography itself.

Inside the frame, a blue panel introduces Splash at Centrepoint alongside the website address, while the fashion imagery carries the everyday styling proposition. The execution brings attention, brand identification and a route to further discovery together within the same placement.

Unipoles Extend the Fashion Story

Across the rollout, elevated unipoles give Splash’s collections room to stand out. Menswear and womenswear executions broaden the campaign’s appeal, offering different entry points into the retailer’s fashion offering.

Relaxed poses, contemporary interiors and mountain views create a setting for the clothing. These details establish an aspirational mood, while the outfits remain the central invitation to explore what Splash has to offer.

For outdoor audiences, this balance matters. The campaign needs to communicate quickly, giving viewers a recognisable brand and an immediate sense of style. Large product imagery and concise messaging help make that introduction possible during a passing encounter.

The combination of a distinctive installation and conventional large-format placements also gives the rollout variety. Each execution contributes to the same fashion message while making use of its roadside setting.

Connecting Outdoor Visibility to Shopping

Centrepoint branding gives the campaign a retail connection. Alongside the Splash identity, it helps audiences associate the featured clothing with a shopping destination, while the displayed website offers another route to explore the collection.

English and Arabic executions support communication across different language preferences in the UAE. Consistent branding helps retain that connection as the wording and imagery change between placements.

The campaign also gives the clothing a context beyond display: it offers wardrobe inspiration in a public setting, then supplies the brand cues needed to continue exploring. The outdoor encounter can introduce a look, refresh familiarity with Splash or prompt consideration ahead of a shopping trip.

A UAE Beginning Behind the Brand

Splash’s latest campaign brings its everyday fashion proposition into prominent outdoor spaces, pairing creative visibility with a clear connection to retail. The television-inspired execution adds character, while unipoles and hoardings carry the collection across the wider rollout.

The brand’s connection to the UAE dates back to its beginnings: Splash was founded in 1993 as a single-brand store in Sharjah, giving its roadside presence a local history spanning more than three decades.