Parallel to the Dragon tariff promotion with Reda Abdel-Aal, telecom operator Orange has launched a second outdoor campaign that reinforces the brand image with experiential marketing on a sweet tone. Part of their latest global branding campaign “Orange Love”, the ads borrow a shot from their international tv spot, with ad copy that promises viewers that “Orange connects you with your loved ones”, along the two protagonists of the TV commercial holding the thread that has united them from different sides of the world. The campaign was released on the roads during the first days of September and can be seen on uni-poles, double-decker poles and light-boxes, as well as gates and serials on the highest-trafficked roads of Greater Cairo.
