Parallel to the Dragon tariff promotion with Reda Abdel-Aal, telecom operator Orange has launched a second outdoor campaign that reinforces the brand image with experiential marketing on a sweet tone.

 Part of their latest global branding campaign “Orange Love”, the ads  borrow a shot from their international tv spot, with ad copy that  promises viewers that “Orange connects you with your loved ones”, along  the two protagonists of the TV commercial holding the thread that has  united them from different sides of the world.

The campaign was released on the roads during the first days of  September and can be seen on uni-poles, double-decker poles and light-boxes, as well as gates and serials on the highest-trafficked roads of Greater Cairo.

New OOH from Orange builds on brand promise-00
New OOH from Orange builds on brand promise-00

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