Egyptian developer Tatweer Misr has restarted the promotion of their latest residential project in Mostakbal City Bloomfields. Full of color like the previous campaigns of the project before the summer, the ads display images under varied color-cast options, with a new slogan that now defines the project as “The heart of life”. Strong branding and colorful artwork, together with gates and serial combinations, make the campaign highly visible on the roads. The project reappeared on the billboards of Greater Cairo at the beginning of September with uni-poles, double-decker poles, mega signs, billboards, and lightboxes.
