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Residential project Stone Residence has come back to the billboards of Greater Cairo with a new glamorous OOH campaign.
Under only the logo of Pioneers Real Estate – major stockholder of Rooya Group, the ads announce “move in apartments” with 4 elegantly-dressed brand ambassadors under the spotlight – Amr Waq3 co-stars Karim Fahmy and Reem Mostafa, along actresses Arwa Joudeh and Reham Abdel Ghafour – all four stars in the compound’s latest TV spots. The ad copy defines the project as a “selective community” in a “unique location”.
The campaign was launched at the beginning of September and uses uni-poles, mega signs, double-decker poles, and T-Poles on the major roads of Greater Cairo.
Industry: Real Estate
Brand: Stone Residence
Advertiser: Pioneers Real Estate
OOH Size: Double-decker Pole | Large uni-pole | Mega Sign | T-pole
Region: North Africa
Tags: New Cairo | Arwa Joudeh | Karim Fahmy | Reem Mostafa | Reham Abdel Ghafour
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