Residential project Stone Residence has come back to the billboards of Greater Cairo with a new glamorous OOH campaign. Under only the logo of Pioneers Real Estate – major stockholder of Rooya Group, the ads announce “move-in apartments” with 4 elegantly-dressed brand ambassadors under the spotlight – Amr Waq3 co-stars Karim Fahmy and Reem Mostafa, along with actresses Arwa Joudeh and Reham Abdel Ghafour – all four stars in the compound’s latest TV spots. The ad copy defines the project as a “selective community” in a “unique location”. The campaign was launched at the beginning of September and uses uni-poles, mega signs, double-decker poles, and T-Poles on the major roads of Greater Cairo.
