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New real estate investment company La Verde has  launched an outdoor campaign to announce the development of a  residential project in the New Administrative Capital of Egypt.

The  ads emphasize the green color as main theme to match the brand’s and  project’s name, which in Spanish means “The green one”. Floor mosaics  with flowery patterns localizes the visuals, while the ad copy focuses  on three values “Green. Safe. Investment”.

The campaign started  during the first week of September and uses uni-poles, double-decker  poles and mega signs on the main roads of Greater Cairo.

Campaign Credits

Industry: Real Estate

Brand: La Verde

Advertiser: La Verde Development

OOH Size: Double-decker Pole | Large uni-pole | Mega Sign

Country: Egypt

Region: North Africa

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