Double Dare Media has acquired a portfolio of eight premium outdoor advertising locations from Next What Advertising, marking a significant expansion of its out-of-home presence across the UAE. The newly acquired assets comprise large-format advertising sites positioned along some of the UAE’s highest-traffic roads, adding weight to Double Dare Media’s offering for brands and agencies seeking high-impact outdoor visibility. The move forms part of the company’s wider strategy of building a selectively curated OOH portfolio around strategic locations, commercial relevance, and long-term value for advertisers. Double Dare Media’s outdoor network spans eight locations across Dubai, including Ibn Battuta, Hessa Wall Banner, Hessa JVC, Wellington, Dubai Canal, Metha, and Sheikh Rashid. Stretching along Sheikh Zayed Road and extending onto Hessa Street, Sheikh Rashid Road, and Al Ittihad Road, the network places brands along journeys connecting residential communities, business districts, and shopping destinations. The locations offer a range of large-scale advertising opportunities, including the 60 × 15-metre Wellington billboard and the 62 × 10-metre Dubai Canal billboard, giving advertisers both geographical breadth and a commanding roadside presence. Sandra George, CEO of Double Dare Media, described the acquisition as a reflection of the ambition the company held from its founding, framing it less as an addition of locations and more as the securing of the right assets in the right environments to build a platform capable of creating meaningful value for brands. She credited Next What as a key partner in making the transaction possible and called the portfolio a strong foundation for the company’s next phase of growth. Tanvir Shah, Founder and Managing Director of Next What Advertising, pointed to a strong alignment between both companies on the potential of these assets, noting that Double Dare’s industry experience and clear vision made the partnership a natural fit going forward. The eight acquired locations will complement Double Dare Media’s existing portfolio, reinforcing its ability to offer brands and agencies high-impact opportunities across the UAE’s busiest roads. More broadly, the deal reflects the company’s long-term approach to OOH: identifying strategically valuable locations, building strong partnerships, and creating advertising opportunities where visibility, creativity, and commercial impact intersect. Double Dare Media brings together decades of experience across OOH, commercial strategy, business development, operations, and media innovation. Its strategy extends beyond simply growing an inventory of locations, focusing instead on a future-ready portfolio that combines strategic assets with smarter design, technology, and data to create more relevant, commercially effective opportunities for brands and agencies. INSITE OOH’s special coverage captures Double Dare Media’s eight newly acquired locations across the UAE, marking an expanding footprint and setting the stage for bigger, bolder moves ahead.
