French international communication company Orange has restarted the promotion of their Dragon tariff plan with a new brand ambassador. Former Egyptian footballer Reda Abdel-Aal has signed to be the new face of the tariff plan, with ad copy that praises the speed and offers exclusive tariff rewards to the telecom’s customers. The campaign started just before the beginning of September and can be seen on uni-poles, billboards, lightboxes, and gate combinations on strategic locations across the Greater Cairo.
