INSITE OOH Media Platform

This report analyzes Egypt's dynamic outdoor advertising market, using data and expertise to spotlight DOOH's rise and its impact on Egyptian businesses.

Occupancy Rate

July 2026 closed with an OOH occupancy rate of 87.7%, with 17,897 of Greater Cairo's 20,411 tracked spaces occupied and 2,514 spaces, or 12.3%, sitting available.

Campaign Activity

The market carried 430 total campaigns through July 2026, split between 172 new campaigns entering the streets and 258 campaigns continuing their run from previous months. The network also added 174 new locations this month, expanding the inventory advertisers have to choose from.

Business Category Market Share

Real Estate once again commanded the lion's share of Cairo's OOH space, accounting for 58.5% of occupied inventory. Telecommunications and FMCG followed closely at 6.5% each, with Automotive close behind at 5.7%. Health Care held 4.1% of the market, Finance & Investment claimed 3.0%, and Consumer Electronics rounded out the mid-tier at 2.6%. The remaining share was distributed across Arts & Media (2.1%), Foodservice (2.1%), Retail (2.0%), Industrial & Technical Supplies (1.3%), Hospitality (1.1%), Ceramics (0.6%), Sports (0.6%), Education (0.5%), and a collective 2.8% in other categories.

Month-on-Month Comparison

Occupancy Rate

Cairo's OOH occupancy eased to 87.7% in July 2026, down 0.7 percentage points from June 2026's 88.4%, alongside a notable pullback in total tracked inventory, which fell from 22,876 spaces to 20,411.

Campaign Volume

Total campaign activity declined month-over-month, dropping from 470 campaigns in June 2026 to 430 in July, an 8.5% decrease. New campaign launches fell from 194 to 172, down 11.3%, while running campaigns slipped from 276 to 258, down 6.5%. The dip suggests a modest cooling in advertiser activity following June's stronger showing.

Business Category Standing

Real Estate's share grew sharply month-over-month, climbing from 51.6% in June to 58.5% in July, a 6.9 percentage point jump that came largely at the expense of Telecommunications, down from 9.7% to 6.5%, and Hospitality, down from 4.1% to 1.1%. Health Care also softened, from 6.0% to 4.1%, while Automotive edged up from 4.6% to 5.7%.

Conclusion

July 2026 painted a picture of a market taking a breather after June's expansion. Occupancy eased slightly and campaign volume pulled back across the board, but the more striking shift is concentration: Real Estate's grip on the market tightened further, now accounting for well over half of all occupied inventory, even as several other categories lost ground. The month reinforces Real Estate's position as the category to watch in Egypt's outdoor advertising landscape.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on campaign budgets, OOH types, location, and more.