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Automotive dealer Auto Jameel has released a new OOH campaign to present the new upgraded version of  the iconic Ford Fiesta, along with a revamped Ford Eco Sport.

Under  different slogans, both cars are presented over urban, dynamic  backgrounds that relate to audiences’ multi-faceted daily lives. The  slogan “Your car, your rules” represents the 40+ years-old Fiesta model  and its youthful features, while “On your side” defines the new EcoSport  model for 2018 and its reliability as an SUV crossover.

The  campaign started at the head of September and uses double-decker poles,  uni-poles, mega signs, and billboards across the Greater Cairo

Campaign Credits

Industry: Automotive

Brand: Ford

Advertiser: Auto Jameel

OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign

Country: Egypt

Region: North Africa

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