INSITE OOH Media Platform

This report analyzes Egypt's dynamic outdoor advertising market, using data and expertise to spotlight DOOH's rise and its impact on Egyptian businesses.

Occupancy Rate

June 2026 closed with an OOH occupancy rate of 88.4%, with 20,211 of Greater Cairo's 22,876 tracked spaces occupied and 2,665 spaces, or 11.6%, sitting available.

Campaign Activity

The market carried 470 total campaigns through June 2026, split between 194 new campaigns entering the streets and 276 campaigns continuing their run from previous months.

Business Category Market Share

Real Estate once again commanded the lion's share of Cairo's OOH space, accounting for 51.6% of occupied inventory. Telecommunications followed at 9.7%, with FMCG close behind at 6.9%. Health Care held 6.0% of the market, Automotive claimed 4.6%, and Hospitality rounded out the top tier at 4.1%. The remaining share was distributed across Finance & Investment (2.9%), Foodservice (2.5%), Consumer Electronics (2.4%), Retail (2.0%), Arts & Media (1.5%), Business Services (1.2%), Education (0.8%), Industrial & Technical Supplies (0.7%), Luxury Goods (0.6%), and a collective 2.5% in other categories.

Year-on-Year Comparison

Occupancy Rate

Cairo's OOH occupancy climbed to 88.4% in June 2026, up 2.8 percentage points from June 2025's 85.6%, marking a clear year-over-year strengthening of the market.

Campaign Volume

Total campaign activity more than doubled year-over-year, rising from 213 campaigns in June 2025 to 470 in June 2026, a 120.7% increase. New campaign launches grew from 90 to 194, up 115.6%, while running campaigns climbed from 123 to 276, up 124.4%. The scale of this jump signals not just seasonal demand but a broader expansion of the market's advertiser base.

Business Category Standing

Real Estate's dominant position carries forward the momentum seen in the previous year's report, when the sector posted a 7% year-over-year jump in OOH activity. With the category now holding just over half of all occupied inventory in June 2026, that upward trajectory appears to have only strengthened over the past twelve months.

Conclusion

June 2026 painted a picture of a market not just recovering but actively expanding. Occupancy edged higher year-over-year, but the more striking story is in volume: campaign activity more than doubled compared to June 2025, reflecting a surge in advertiser confidence across Cairo's streets. Real Estate remains firmly in the driver's seat, holding over half the market's share and reaffirming its position as the category to watch in Egypt's outdoor advertising landscape.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on campaign budgets, OOH types, location, and more.