Turkish shoe and accessories brand Inci has launched an OOH campaign to advertise their arrival in the Egyptian fashion market. Following the recent opening of stores at CityStars Mall and Mall of Egypt, the company has launched an outdoor campaign with basic branding visuals to inform viewers of the new stores locations and hint at the type of models they offer with a selected range of images. The campaign hit the roads during the first week of September and can be seen on uni-poles and mega signs on selected locations across greater Cairo.
