KFC’s Remix and Match Campaign Brings a Fresh Flavor to Cairo’s Streets
KFC’s captivating new “Remix & Match” outdoor campaign is turning heads across Cairo’s busiest highways, bringing a bold, contemporary edge to the city’s OOH landscape.
Against a dark backdrop adorned with fine neon grid lines, the luminous Arabic typography lights up the city scape. The innovative visuals do not follow the conventional billboarding trends but rather take advantage of the modernity, making it impossible for both day and night drivers to miss. What makes these billboards exceptionally effective is the incredible rapid visual mapping that they demonstrate. Instead of overwhelming viewers with dense text, the creative design implements clear, glowing directional arrows framing the word "or" between the iconic Box Master and Zinger Supreme. The use of this visual technique enables motorists to easily grasp the idea that they can have custom order in just a second.
Every photographic element is engineered for maximum appetite appeal and direct conversion. Center-stage macro shots highlight the golden-brown crunch of fried chicken, melting cheese, and fresh side items, making the meal look undeniably crisp and indulgent. Offsetting the deep background, the 299 EGP price point sits inside a tactile red paintbrush stroke, anchoring value in high-contrast clarity right next to a clean call-to-action featuring the 19019 delivery hotline. Through blending in strong visuals, proper offer targeting, and light contrast, KFC succeeds in creating a great outdoor campaign that not only showcases an offer but dominates it.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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