INSITE OOH Media Platform

Abu Dhabi Islamic Bank (ADIB) has launched a new out-of-home campaign across Dubai to promote its Ghina Account, shifting the conversation from simply opening a bank account to highlighting the financial opportunities that come with saving. Using the hoarding OOH format, the campaign is built around the promise that disciplined saving can lead to meaningful rewards, inviting customers to see their deposits as the beginning of something bigger.

The creative revolves around a dramatic 5.55% expected profit rate per annum, displayed in oversized illuminated numerals that immediately dominate the billboard. Surrounding the figures are stacks of cash, gift boxes, and scattered banknotes, visually reinforcing the campaign's message of financial growth and prize-winning opportunities. On the left, a bold headline encourages audiences to "Open a Ghina Account to Win from Millions!", while the Arabic version mirrors the message on the right for bilingual accessibility. The ADIB logo occupies the upper-right corner, with the Ghina branding positioned prominently on the opposite side, creating a balanced visual hierarchy. Supporting details, including the campaign validity until 31 October 2026 and the ADIB.AE website, are placed along the lower section to complete the execution.

Rather than focusing solely on banking products, the campaign positions the Ghina Account as a gateway to financial growth and rewarding returns. By combining premium visuals, a clear profit proposition, and the excitement of winning, ADIB transforms a traditional savings message into an engaging roadside experience that encourages customers to take the first step toward smarter financial planning.