Just before the end of the summer, Egyptian developer INERTIA has decided to extend the reach of their OOH campaign for beach project JEFAIRA.
The campaign, which returned to the billboards after the winter back in April, and was upgraded during July with new visuals, has switched locations across the Greater Cairo to extend its reach just before the city residents go back to their busy schedules and forget about summer holidays.
Keeping the same variety of OOH types and sizes, the campaign started to extend its reach during the second half of August.
Industry: Real Estate
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega Sign | Serial | X-Large uni-pole
Region: North Africa
Tags: Campaign Upgrade
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