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Max Fashion Welcomes the New School Season with a Vibrant OOH Campaign
Max Fashion has launched a new out-of-home campaign across Sharjah and Ajman to mark the Back to School season, encouraging families to prepare for the new academic year with affordable school essentials, following the brand's previous promotional OOH in UAE. Rolled out during the fourth week of July 2026, the campaign utilizes the MegaCom OOH format, delivering high-impact visibility in key commuter locations.
The creative combines bright, youthful visuals with a clean, modern layout. On the left, two students dressed in school attire are shown on a basketball court carrying backpacks, creating an energetic scene that reflects confidence, friendship, and the excitement of returning to school. A blue price tag prominently highlights a character backpack for AED 45, making the promotional offer immediately noticeable.
The right side of the billboard features a vibrant blue background with the Max logo positioned prominently above the "Back to Cool" campaign slogan, accompanied by the tagline "Stronger. Happier. Together." The brand's website is placed neatly at the bottom, serving as a clear call to action.
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