E-commerce platform Jumia is back with a new outdoor campaign to promote school supplies just before the new school year begins. The ads display a box full of school-related items over the background of a traditional school blackboard. The ad copy announces “School supplies at best prices”, with the added value of home delivery. Launched during the last week of August, the campaign uses uni-poles and gate combinations in selected locations of Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
