Jumia gets ready for the school year with OOH campaign

Online portal Jumia is back with a new outdoor campaign to promote school supplies just before the new school year begins.

 The ads display a box full of school-related items over the background  of a traditional school blackboard. The ad copy announces “School  supplies at best prices”, with the added value of home delivery.

Launched during the last week of August, the campaign uses uni-poles and  gate combinations on selected locations of Greater Cairo.