Real estate developer City Edge turns the focus of its OOH strategy to their latest residential project ETAPA in Sheikh Zayed, while preparing another new launch with a parallel outdoor campaign.

The project, which was last promoted back in February after a teaser Out-Of-Home campaign, is back on the billboards with new visuals that represent lavish nature in varied monochromatic backgrounds.

 The campaign was released during the last week of August and can be  seen on uni-poles, lightboxes, billboards, and mega signs on various  locations across the Greater Cairo.

City Edge brings ETAPA back to the billboards-00City Edge brings ETAPA back to the billboards-01
City Edge brings ETAPA back to the billboards-00City Edge brings ETAPA back to the billboards-01

Campaign Credits

Industry: Real Estate

Brand: Etapa

Advertiser: City Edge Developments

OOH Size: Billboard | Gate | Large uni-pole | Lightbox | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Sheikh Zayed City

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