Real estate developer City Edge turns the focus of its OOH strategy to their latest residential project ETAPA in Sheikh Zayed, while preparing another new launch with a parallel outdoor campaign.
The project, which was last promoted back in February after a teaser Out-Of-Home campaign, is back on the billboards with new visuals that represent lavish nature in varied monochromatic backgrounds.
The campaign was released during the last week of August and can be seen on uni-poles, lightboxes, billboards, and mega signs on various locations across the Greater Cairo.
Industry: Real Estate
Advertiser: City Edge
OOH Size: Billboard | Gate | Large uni-pole | Lightbox | Mega Sign
Region: North Africa
Tags: Sheikh Zayed City
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