INSITE OOH Media Platform

Scib Paints has launched a new out-of-home campaign across Cairo, combining digital screens and static billboards to promote its premium paint solutions through a creative centered on family, comfort, and home transformation. The debut campaign for the brand in OOH balances strong product visibility with lifestyle imagery, reinforcing the brand's message in a warm and approachable way.

The creative is presented across two complementary executions. The first adopts a minimalist approach, featuring Scib Paints' signature dark green background with the brand logo positioned prominently at the top. A bold Arabic slogan sits at the centre, encouraging consumers to experience a renewed feeling at home, while the customer service number is placed neatly in the lower corner, maintaining a clean visual hierarchy.

The ad also expands on the message by introducing a cheerful family scene inside a brightly decorated room. Soft blue, yellow, and white wall elements create a playful backdrop, while the family members interact naturally, emphasizing the comfort and joy of a refreshed living space. On the right, three Scib Paints product containers are displayed prominently, ensuring the paint range remains closely connected to the lifestyle imagery. The Scib Paints logo and campaign slogan are repeated above the products, creating consistency across both formats.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.