Real estate developer Hassan Allam Properties has brought back to the billboards their Swan Lake project in New Cairo to announce the launch of “Residences”.

 With ad copy that reads “Launching now”, the visuals display conceptual  branding focused on the notions of graceful elegance and precise  symmetry – all represented with images of sample parts of swans, both  flying and swimming.

The campaign started after mid-August and uses a great variety of OOH types and sizes across the Greater Cairo.

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